Prospect Research
Crucial to making a successful ask is knowing much more than potential donors’ capacity. It’s also important to know their “hot buttons”—the things that motivate them to give, the things that they believe will make the world better.
Good research is much more than data mining, it should provide a road map to securing a transformational gift. We can advise you on how to obtain such research and how best to use it in preparing to solicit a potential donor.
